Headout, home to the world's best real-life experiences, today announced that it is live on TikTok GO, enabling travelers to discover and book Headout experiences in the US directly within the TikTok app.
The integration brings together two increasingly connected parts of the travel journey: discovering what to do and making it happen. Travelers browsing destination content on TikTok can now move from a video that inspires them to a relevant Headout experience they can book, without leaving the app.
“Travel decisions are increasingly being made in the moment. You see a place, an attraction or an experience that captures your imagination, and immediately want to know how you can do it yourself,” said Suren Sultania, Co-founder of Headout. “By bringing Headout to TikTok GO, we are shortening the distance between inspiration and action. It is an exciting step towards making the best real-life experiences easier to discover and book wherever travelers are already spending their time.”
Video content has become an important source of travel inspiration, helping people decide where to go, what to see and how to spend their time in a destination. TikTok GO extends that journey by allowing travelers to discover and purchase travel products within TikTok.
Through the integration with Headout, travelers will be able to access a curated selection of bookable experiences, including iconic attractions, guided tours, entertainment, cultural experiences and activities across leading destinations.
The launch also creates a new route to demand for Headout’s experience partners. Attractions and operators can reach travelers while they are actively engaging with relevant destination and experience content, helping turn cultural attention and travel intent into measurable bookings.
