Headout, home to the world’s best real-life experiences, has signed a memorandum of understanding with Miral Destinations to jointly market and promote Abu Dhabi’s leisure and cultural experiences, with a focus on Yas Island and Saadiyat Island.
The partnership brings together Headout’s experience discovery and booking platform with Miral Destinations’ destination marketing expertise. The shared ambition is to make Abu Dhabi’s attractions a bigger part of how travelers choose and plan their trips, whether they are visiting for a vacation or exploring during a stopover.
The agreement covers joint campaigns, promotional activities, workshops, familiarization trips, and cross-promotions across agreed-upon source markets. Dedicated joint marketing campaigns are planned for teamLab Phenomena Abu Dhabi and Qasr Al Watan, bringing two distinctive Abu Dhabi experiences to more prospective visitors.
“Experiences can be the reason someone chooses a destination, extends a trip, or turns a stopover into a stay,” said Parth Maheshwari, General Manager, MENA, at Headout. “Abu Dhabi has the breadth to inspire all three. Our partnership with Miral Destinations is about bringing that breadth to travelers earlier in their planning journey and making it easy to act on that inspiration.”
The agreement builds on Headout’s recognition by Miral as a leading official partner and strengthens the collaboration in promoting Abu Dhabi’s leisure and cultural experiences.
