Headout, home to the world’s best real-life experiences, today announced it has joined the Australian Tourism Export Council (ATEC), the peak industry body representing Australia's inbound tourism sector.
The membership formalises Headout's commitment to the Australian market and positions the company as a distribution partner for local attractions, tours, and experience operators looking to reach international travelers. ATEC connects and grows the commercial networks of members engaged in the international tourism industry, facilitating commercial connections and advocating to the government to remove impediments to growth.
For Australian operators, distribution into overseas markets is the hard part of growth — reaching, converting, and servicing travelers who are researching their trip months out and thousands of kilometres away. As a technology-led marketplace with a global traveler base, Headout offers Australian supply partners a route to that demand, with real-time availability, multi-language and multi-currency booking, and mobile-first discovery at the moment of intent.
"Australia is one of the most exciting inbound markets in global travel right now, and it's a priority for where we're taking Headout. Great supply is the foundation of everything we do and ATEC is where Australia's best operators come together. This is how we get closer to those partners, learn from them, and earn the right to distribute their experiences to travelers everywhere.” — Varun Khona, Co-founder and CEO, Headout.
Membership also gives Headout access to ATEC's distribution best-practice frameworks, industry events, and the broader network of Australian tourism businesses, deepening the relationships that underpin quality supply on the platform.
Strong distribution partnerships help Australian tourism businesses connect with more international travelers, strengthening Australia's tourism export industry and we are pleased to welcome Headout to ATEC's membership." — Peter Shelley, Managing Director, ATEC.
About ATEC
The Australian Tourism Export Council is the peak industry body representing Australia's tourism export sector, with more than 1,000 members ranging from national and multinational companies to regional small and medium enterprises. Through its national office and state branches, ATEC represents members' interests to government and industry, and delivers B2B opportunities, events, and training via its Tourism Export Institute.
